For Santo Remedio, LLC, a health and wellness brand rooted in Hispanic culture, remedies, and traditions led by Dr. Juan Rivera, I developed a fresh, modern identity that honored its heritage while appealing to a broader audience. Starting with a complete redesign of their antiquated logo, I created a new mark that resonated with their target demographic, blending cultural authenticity with contemporary design. Building on this foundation, I redefined the brand’s visual assets, including a vibrant color palette, approachable typography, and a refined photography style that highlighted the warmth and trustworthiness of the brand. Additionally, I crafted a cohesive positioning strategy to elevate their market presence and ensure every touchpoint reflected their mission and values.
Follow Santo Remedio on Instagram: @mi_santoremedio
Visit their website as well:
https://misantoremedio.com/